Approval Ratings – Do you disapprove?
On 7th August 2021, the Guardian reported that “Boris Johnson’s approval rating slips to lowest level since he became Prime Minister” You can read the full article here: Boris Johnson’s approval rating slips to lowest level since he became prime minister | Boris Johnson | The Guardian
The article also made claims about Keir Starmer’s approval rating later in the article, saying that his rating is also down, with a net score of -11.
In Poll Fault, we want to highlight how narratives like this can influence the perception of our Government and the Opposition in the eyes of the public, yet the data upon which such headlines are based, is far from representative of the British public.
Take a look at the foot note in the top image, which is taken from the Guardian article, but actually comes from Opinium, which tracks approval ratings.
The footnote (in small print) shows us that the data is based on a poll of 2000 UK adults on 5th and 6th August 2021.
Consider the following:
- The size of the UK electorate was 47,074,800 (ONS data from December 2019).
- The Opinium poll accounts for 0.004% of the UK voting population. Hardly representative of the majority of the UK public.
- The headline implies that Boris Johnson (and Keir Starmer later in the article) is less well liked by the British public – yet the poll doesn’t even represent one-hundredth of the population.
This is why we should not trust headlines like these, that are based on spurious data that do not represent the majority of the UK electorate. They are dangerous because over time, they shape public opinion and can influence how people vote.
At Accountable UK, we seek to win the hearts and minds of the people to come and join our platform. When the majority of the country come together and forms a collective on a single platform, only then will we see what the majority thinks and wants.
Perhaps then, our country will become a country of the people, by the people and for the people. Not the establishment.